The demand for emerging technologies used in
ultra-high definition (UHD), LED-LCD, OLED displays is likely to
accelerate the growth of the Digital Signage Market during the forecast
period. With the increasing demand for digital signage, improvements in
technology offerings, and infrastructure expansion is likely to fuel the
digital signage market to continue the positive outlook during the
forecast period. In addition, the integration of real-time data
management tools, big data analytics, and smart content with multiple
presentations and dynamic interfaces would further drive the market for
public commercial displays.
Digital signage market for software offerings expected to grow at the highest CAGR during the forecast period
The market for software offerings is expected to grow
at the highest rate during the forecast period. The expected growth of
the digital signage market for software offerings is higher than that
for hardware offerings as hardware devices such as displays, media
players, projectors, and mounts & other accessories do not require
frequent purchases or replacements. The high growth of the market for
software offerings is because software licenses need to be regularly
updated.
Kiosks held the largest market share of the digital signage market for products in 2015
Kiosks held the largest market share of the global
digital signage market for products in 2015 and are expected to dominate
the market till 2022. Kiosks plays a significant role in the digital
signage market for providing access to information and communication,
commerce, entertainment, education, and other applications. Kiosks are
quick and effective solutions which can be used virtually in all
locations.
North America expected to hold the largest market share,while APAC expected to witness the highest growth rate
North America is expected to hold the largest market
share and dominate the digital signage market between 2016 and 2022,
owing to the large number of suppliers of digital signage technologies
and services in the region. The digital signage market in APAC and
Europe is expected to have a promising future with tremendous
opportunities, especially in commercial and infrastructural sectors.
The major players in the digital signage market
include Samsung Electronics Co., Ltd. (South Korea), LG Display Co.,
Ltd. (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan),
and Panasonic Corporation (Japan) among others.
