Augmented Reality and Virtual Reality Market opportunities worth $114.5 billion over technologies and growing digitization

 

Attractive Opportunity: Supercharge your Visualizations

The key factors fuelling the growth of this market include increasing application of AR devices in healthcare, increasing demand of AR in retail and e-commerce post pandemic, rising investments in AR and VR market, partnerships between telecom players and AR manufacturers to reduce latency to imperceptible levels, rise in demand for AR in architecture, increasing demand for VR in training and education, high growth of AR and VR in travel, tourism and enterprise applications.

Download PDF@https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1185

Key Findings of the Global Augmented Reality and Virtual Reality Market:

1. HTC Vive announced Viveverse, a cross-platform metaverse, which is an open source VR metaverse composed of various interactive worlds, apps, games. It enables the users to travel between various platforms like Vive Sync and Engage.

2. Sony enhanced its already existing product – VR headset – PSVR headset. Sony claimed to develop a PSVR headset for better experience of virtual reality in PlayStation as the PSVR headset will connect directly into PlayStation 5 console.

What are the Driving Factors of Evolution of technologies and consolidation of Augmented Reality and Virtual Reality Market?

The Augmented Reality and Virtual Reality Market is projected to grow from USD 37.0 billion in 2022 to USD 114.5 billion by 2027; it is expected to grow at a CAGR of 25.3%

Head-mounted displays contribute for maximum market share for AR and gesture tracking devices comprise a maximum market share

For device type segment of AR and VR market, The AR market for head-mounted displays is anticipated to be contributing to maximum market share at a faster growth rate during the forecast period. The use of HUDs in the automotive sector is expected to boost the growth of the AR market for HUDs.

Purchase This Premium Report on
https://www.marketsandmarkets.com/Purchase/purchase_reportNew.asp?id=1185

Augmented Reality and Virtual Reality Market by Top Companies Profiles:
Hardware market for AR and VR is expected to grow more than the software market in the forecast period.

For the offering type segmentation of AR and VR market, the market offers software as well as hardware in both AR and VR market. The market for hardware devices is currently limited. However, it is expected to witness a higher growth rate than the software market owing to the increasing adoption of AR and VR hardware devices. Increasing penetration of AR software solutions and their compatibility with existing hardware devices are expected to drive the growth of the AR and VR market for software during the forecast period.

Major players in the augmented reality and virtual reality market are Google (US), Microsoft (US), Sony Corporation (Japan), Samsung Electronics (South Korea), HTC (Taiwan), Apple Inc., (US), PTC Inc., (US), Seiko Epson (Japan), Oculus VR (by Facebook (US)), Lenovo (China) are the key players in the global AR and VR market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, contracts, and acquisitions to increase their market share.

Regional Insight by Marketsandmarkets^TM Research:
Asia Pacific to register higher CAGR during the forecast period

The maximum market share of the AR market is contributed by North America, with a maximum market share during the forecast period. Even though the AR market are developed in North America, the expected growth rate is lesser than the other regions such as Asia Pacific, which has the highest growth rate during the forecast period, the reason being that the market is already developed in this region, hence, stagnating growth up to a certain extent. For VR market, Asia Pacific region has the largest share in the market in 2021 as well as it is also the fastest-growing region for VR market during the forecast period with the highest growth rate. Several start-ups in the US, Germany, Canada, France, the UK, and India have focused on the upcoming trends in AR and VR services and trends such as virtual training, virtual try-ons for clothing, jewelry, make-up, virtual furniture shopping, Heads-up display in automobile industry; which led to growth in the AR devices and apps in the industry as a whole, which in turn, leads to growth in the AR and VR market.

Regions & Countries Covered:

North America - (U.S., Canada, Mexico)

Europe - (U.K., France, Germany, Italy, Spain, Rest of Europe)

Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)

Latin America - (Brazil, Argentina, Rest Of Latin America)

The Middle East & Africa - (GCC Countries, South Africa, Rest Of the Middle East & Africa)

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

 

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

 

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com
or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: 1-888-600-6441
sales@marketsandmarkets.com