According to the new research report on "Augmented Reality and Virtual Reality Market
by Offering (Hardware & Software), Device Type (HMD, HUD, Handheld
Device, Gesture Tracking), Application (Enterprise, Consumer,
Commercial, Healthcare, Automotive), and Geography - Global Forecast to
2023", the augmented reality (AR) and virtual reality (VR)
market, the AR market is expected to grow from USD 11.14 Billion in 2018
to USD 60.55 Billion by 2023, at a CAGR of 40.29% between 2018 and
2023, whereas the VR market is expected to grow from USD 7.90 Billion in
2018 to USD 34.08 Billion by 2023, at a CAGR of 33.95% between 2018 and
2023. The increasing demand for AR devices in healthcare, growing
demand for AR in retail and e-commerce, and rising investment in the
augmented reality market are the major drivers for the augmented reality
market. The high penetration of head-mounted displays in gaming and
entertainment, huge investments in the VR market, advancement of
technology and digitization, and availability of affordable VR devices
are the major drivers of the VR market.
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• Download Informational PDF Brochure :-
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1185
Browse 129 tables and 58 figures spread through 253 pages and in-depth TOC on "Augmented Reality and Virtual Reality Market"
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1185
Browse 129 tables and 58 figures spread through 253 pages and in-depth TOC on "Augmented Reality and Virtual Reality Market"
Major players in
the augmented reality and virtual reality market are Sony (Japan),
Oculus (US), Samsung (South Korea), Google (US), PTC (US), HTC (Taiwan),
Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara, (US), Blippar
(UK), Osterhout Design Group (US), Magic Leap (US), Upskill (US),
Continental (Germany), Visteon (US), Eon Reality (US), MAXST (South
Korea) and Vuzix (US).
Head-up displays to witness high growth in the AR market during the forecast period
Head-up
displays (HUDs) for the augmentation of images are presently used in
automotive, and aerospace & defense sectors for training purposes;
the AR market for HUDs is still in the developing phase and is likely to
commercialize in the near future. The AR HUDs are likely to be used
mainly for navigation in airplanes and automotive. The information such
as the roadmap and the speed along with the other necessary details in
the line of sight would be displayed at the windscreens and would help
the driver to drive safely. The use of head-up displays for applications
such as automotive, and aerospace & defense would help the market
to grow at a higher rate.
Consumer application to lead the augmented reality and virtual reality market
The
consumer application has been studied on the basis of gaming, sports,
and entertainment sections. The augmented reality market has witnessed a
high growth and leads the market owing to its use in apps. The AR
gaming apps have seen widespread adoption in the last 2 years and are
expected to be the major drivers for the growth of the augmented reality
market. However, the consumer application leads the VR market due to
the high demand for HMDs in gaming and entertainment.
APAC expected to hold a major share of the augmented reality and virtual reality market during the forecast period
APAC
comprises China, Japan, India, South Korea, and Rest of APAC. Being an
emerging economy, APAC is witnessing major changes in the adoption of
new technologies and advancements. Owing to a large number of display
panel manufacturers in the region, APAC witnesses an increasing adoption
of latest technologies. The rising investments in commercial and
defense applications and its security applications would also boost the
growth of the AR and VR market in this region. Also, the growing
healthcare and automotive market in Japan would drive the growth of AR
technology.
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Contact:
Mr. Sanjay Gupta
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
newsletter@marketsandmarkets.com
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