Thursday 5 January 2023

Text-to-Speech Market - Rising preference for handheld devices.

 

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The rising demand for handheld devices, increased government spending on education for differently-abled, the dependence of the growing elderly population on technology, and the rising number of people with different learning disabilities or learning styles are factors driving the growth of the text-to-speech market. However, the lack of prosody and pronunciation of naturally occurring speech may restrain the growth of the market during the review period.

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Industry Trends of the Global Text-to-Speech Market:

1. Nuance Communications partnered with Rakuten Mobile, Inc. to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform (RCP). Through this partnership, both the companies will be leveraging Conversational AI Services and Engagement AI Services. Also, Rakuten's native communication app based on Rich Communication Services (RCS) standards will be able to provide Rakuten Mobile customers with the ability to access self-service features by voice or by text using the Nuance Conversational IVR.

2. Nuance Communications announced that the Nuance Intelligent Engagement Platform will expand its open, cloud-agnostic framework, adding new Intelligent Engagement Services and broadening back-end integration capabilities.

What are the Driving Factors of Evolution of technologies and consolidation of Text-to-Speech Market?

The text-to-speech market is estimated to reach USD 5.0 billion by 2026, registering a CAGR of 14.6%, the Report provides crucial industry insights that will help your business grow.

Browse 103 market data Tables and 49 Figures spread through 197 Pages and in-depth TOC on "Text-to-Speech Market by Offering, Vertical, Deployment, Language, Organization Size, Voice Type, and Geography-Forecast 2026"

Major players in the Text-to-Speech market was dominated by Nuance Communication (US), Microsoft Corporation (US), IBM Corporation (US), Google, Inc. (US) and Amazon.com (US).

Drivers :Rising preference for handheld devices

Mobile devices have transformed from voice-calling devices to more advanced personal computing devices that allow users to perform activities such as browsing the internet, capturing photographs, language translation, navigation guidance, and managing entertainment and multimedia content. The growing need for automation and convenience is increasing the adoption of text-to-speech technology in everyday applications. The text-to-speech software is deployed in mobile devices, smartphones, portable devices and digital assistants, and other handheld devices.

Increased government spending on education of differently-abled students

The text-to-speech software allows people with visual impairment or reading disabilities to listen to written words on a computer or a mobile device. When the text-to-speech system is integrated with a screen reader, it helps a visually challenged user to interpret and perform computer operations with an audio interface. Thus, this system works as an assistive technology that helps these people take the benefits of information and communications technology (ICT).

Increasing number of people with different learning disabilities

Text-to-speech technology can help people with vision impairment and learning disabilities in several ways. People with dyslexia or reading disabilities face a huge problem while deciphering the text. The letters might not make sense to them and hence stay unknown. Text-to-speech technology can empower such individuals by allowing these texts to be converted into an auditory format and ease understanding.

Restraints :Complexity in generating prosody and pronunciation of naturally occurring speech

A large set of different rules and their exceptions are needed to create correct pronunciation for synthesized speech. Some languages have special features in terms of prosody and pronunciation, making speech synthesis more complex. The complexity in clear pronunciation, along with voice modification, is expected to limit the use of text-to-speech technology in various applications.

Text-to-Speech Market - Geographical Regional Vision by MarketsandmarketsTM
APAC is attributed to grow at the highest CAGR in the text-to-speech market during ther forecast period (2021-2026)

APAC is witnessing increased traction for speech recognition solutions integrated with text-to-speech due to the growing penetration of AI, analytics, and IoT devices in the region. This is creating a favorable market environment, and the region is witnessing rising adoption of voice-activated technology in the Asian markets, such as India, China, Indonesia, Australia, Japan, and Singapore. In Japan and China, text-to-speech systems have been deployed at airports and ATMs.

Regions & Countries Covered:

North America - (U.S., Canada, Mexico)

Europe - (U.K., France, Germany, Italy, Spain, Rest of Europe)

Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)

Latin America - (Brazil, Argentina, Rest Of Latin America)

The Middle East & Africa - (GCC Countries, South Africa, Rest Of the Middle East & Africa)

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Wednesday 4 January 2023

IoT Sensors Market worth $29.6 Billion USD by 2026, at CAGR of 28.6%

 

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Increasing use of sensors in IoT applications due to cost and size reduction, and technological advancement, and Introduction of 3GPP Release 13 and Release 14 specifications are the key factors driving the growth of the IoT sensors market. The Growth of Internet penetration rate and High demand for connected and wearables devices are factors propelling the growth of the IoT sensors market.

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What are the Driving Factors of Evolution of technologies and consolidation of IoT Sensors Market?

The IoT sensors market size is expected to reach USD 29.6 billion by 2026 from USD 8.4 billion in 2021, at a CAGR of 28.6%  during the forecast period.

Major players in the IoT Sensors Market are Texas Instruments (US), TE Connectivity (Switzerland), Broadcom (US), NXP Semiconductors (Netherlands), STMicroelectronics (Switzerland), Bosch Sensortec (Germany), TDK (Japan), Infineon Technologies (Germany), Analog Devices (US), Omron (Japan) are the key players in the market.

DRIVERS: Increasing use of sensors in IoT applications due to cost and size reduction, and technological advancements

Owing to the rapid reduction in the sensor size and high adoption of microelectromechanical systems (MEMS) technology, sensors are finding applications in automotive, healthcare, and consumer products. This has played a major role in the growth of the overall sensors market. During the last 5 years, smaller sensors have rapidly been deployed in devices such as smartphones, drones, wearables, and robots.

RESTRAINTS: Data security concerns

Although IoT has a huge potential, there are concerns regarding data privacy and security associated with IoT devices. The IoT is entirely data-driven. IoT-enabled devices and sensors generate a huge volume of data per second. Companies and organizations use various sensors to monitor this data and make decisions based on the data. As they depend more on machine-generated data for real-time business processes, it is necessary to ensure the authenticity of the data and security, resilience, and reliability of the devices that collect data. As IoT connects numerous devices, it provides more decentralized entry points for malware. If IoT devices are poorly secured, then cyber attackers may use them as entry points to cause harm to other devices in the network.

OPPORTUNITIES: Supportive government initiatives and funding for IoT projects

Governments worldwide are supporting and funding IoT-related innovations, as the government sector is likely to be one of the largest potential customers of IoT. Governments are looking for improvements and innovations in key areas such as smart traffic management systems, energy conservation through smart meters, and security system improvements through smart cameras. Moreover, governments are funding new IoT research projects for the development of smart cities. This support is expected to play a crucial role in the growth of the IoT in the next few years.

CHALLENGES: Social distancing and supply chain disruption due to COVID-19 restricted growth of market

Social distancing is a precautionary and mandatory measure being followed to contain the COVID-19 outbreak. During the early days of the outbreak, manufacturing plants were also following this precaution to restrict the number of workers on the shop floor. This resulted in reducing the manufacturing operations and capacity. Some companies had completely stopped the manufacturing operations, which disrupted the supply chain.

Regions & Countries Covered:

North America - (U.S., Canada, Mexico)

Europe - (U.K., France, Germany, Italy, Spain, Rest of Europe)

Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)

Latin America - (Brazil, Argentina, Rest Of Latin America)

The Middle East & Africa - (GCC Countries, South Africa, Rest Of the Middle East & Africa)

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The Impact Of Digital Signage Market Over The Next Five Years worth $27.8 billion by 2026

 

The report "Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography - Global Forecast to 2026" The global digital signage market will grow to USD 27.8 billion by 2026 (forecast year) from USD 16.3 billion in 2021 (estimated year), at a CAGR of 11.2% between 2021 to 2026. The key drivers fueling the growth of this market include the growing adoption of digital signage in commercial applications, increasing infrastructure developments in emerging countries, surging demand for 4K & 8K resolution displays, and ongoing technological advancements in displays.  

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The software segment to register higher CAGR during the forecast period

Technological advancements, rising need for real-time content delivery, and increasing applications of smart signage have led to the growth of the software segment of the digital signage market. The higher frequency of purchases and subscriptions associated with digital signage software due to various useful benefits offered by it complemented with the low purchasing frequency of hardware devices due to their long operational life is another major factor contributing to the growth of the software segment. Software licenses need to be purchased and upgraded at regular intervals, which is further expected to accelerate the market growth of software in coming years.

The indoor installation segment to hold the largest market share in 2026

Indoor signage has witnessed significant demand in healthcare, education, corporate and broadcast, and retail applications. The demand for indoor signage in these applications mainly stems from the ongoing adoption of immersive and highly interactive display technologies. Additionally, the rapid adoption of self-service kiosks, which allow customers in retail applications to browse digital products and make purchases, is further driving the growth of the market for indoor digital signage. Indoor digital signage products, such as interactive digital screens, influence customers’ purchase decisions. Meanwhile, the usage of indoor digital menu boards helps improve operational efficiency and customer experience. Samsung, NEC, and LG are among the major players focusing on a wide range of indoor digital signage applications.

APAC to register higher CAGR during the forecast period

APAC is projected to lead the digital signage market from 2021 to 2026. Increasing adoption of the Internet of Things (IoT) and technologies that enable digital transformation across various sectors such as commercial, institutional, infrastructure, and industrial has fueled the demand for digital signage in APAC. In addition, strong economic growth, rise in consumerism, growth in the standards of living, increase in disposable income, high technological advancements, growth of retail space, and changes in lifestyles have accelerated the adoption of strong and reliable advertising media in the countries of the region. However, the rise of online advertising and issues related to the adoption of digital signage in various applications are expected to restrict the growth of the digital signage market in APAC.

Major players in the digital signage market are Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (US), Sony Corporation (Japan), Barco (Belgium), Panasonic Corporation (Japan), Shanghai Goodview Electronics (China), AU Optronics (Taiwan), and BrightSign (US). The top players have adopted merger & acquisition, partnership, collaboration, and product launch strategies to grow in the global precision farming market.

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Tuesday 3 January 2023

Neuromorphic Computing Market expected to reach $550,593 thousand by 2026, at a CAGR of 89.1%

According to a research report "Neuromorphic Computing Market With Covid-19 Impact by Offering, Deployment, Application (Image Recognition, Signal Recognition, Data Mining), Vertical (Aerospace, Military, & Defense, Automotive, Medical) and Geography - Global Forecast to 2026"The neuromorphic computing market is expected to be valued at USD 22,743 thousand in 2021 and is projected to reach USD 550,593 thousand by 2026; it is anticipated to grow at a CAGR of 89.1% during the forecast period.

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Browse 129 market data Tables and 63 Figures spread through 218 Pages and in-depth TOC on "Neuromorphic Computing Market - Global Forecast to 2026"
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The major factors driving the growth of the neuromorphic computing market are need for better performing ICs, increase in demand for artificial intelligence and machine learning, and increasing number of cross-industry partnerships and collaborations. However, several factors, such as lack of knowledge about neuromorphic computing and complex algorithms increasing complexity of designing hardware of neuromorphic chips are hindering the growth of neuromorphic computing market. Moreover, matching a human’s flexibility and ability to learn from unstructured stimuli data can act as a key challenge in the market during the forecast period.  

Hardware segment is expected to hold the biggest market share during the forecast period

Hardware consist of microprocessors configured similar to brains rather than traditional chips. The chips include microcontroller units (MCUs) and field-programmable gate arrays (FPGAs). Neuromorphic chips are called so as they are modeled on biological brains, designed to process data such as images and sound, and respond to changes in data without being specifically programmed. A decent amount of computing power is required to run the software used for neuromorphic computing. Hence, companies within the market ecosystem are ramping up their hardware infrastructure to cope up with the increasing demand. Therefore, the hardware segment is expected to hold the largest share of market during the forecast period

Cloud Computing segment to grow at the highest CAGR during forecast period.

Cloud computing involves decentralized applications running in data centers. It offers several advantages over edge computing. Cloud services are basically handled in a vendor-managed cloud or a collection of data centers and can be accessed from any device over the Internet. Moreover, COVID-19 pandemic has accelerated the deployment of cloud computing as people are working remotely. Hence, the cloud computing segment is expected to witness the highest growth during forecast period.

Consumer Electronics segment is expected to grow at the highest CAGR during forecast period.

The consumer electronics vertical comprises wearable devices such as smartwatches as well as smart homes, and image and voice recognition for security systems. Smart homes have various real-time applications such as image recognition, signature recognition, and speech recognition based on stored data. To increase the speed of recognition pattern, neuromorphic chips can be deployed, as the neural network executes the command in parallel. Consumer drones and embedded systems are some other examples where the processors can replace their existing chips and deploy these neuromorphic chips instead. As there is an increasing boom for smart wearables, among youth, the market for smart werables is also growing at a tremendous pace. Hence, consumer electronics segment is expected to grow at the highest rate during the forecast period.

North America is expected to hold the largest share of neuromorphic computing market during the forecast period.

North America is expected to hold the largest share in the neuromorphic computing market in 2021, with the US being the major contributor to the market in the region. The higher penetration of devices with unique voice and image identification capabilities in defense, wearables, IoT, and robotics technologies for interactive experience is driving the growth of the neuromorphic computing market in the region. The presence of prominent technology providers, such as IBM (US) and Intel (US), contributes to the market’s growth in this region. The growing concerns about the security of critical infrastructure and sensitive data have led to increased government spending in recent years and resulted in the adoption of neuromorphic chipsets in security applications in this region.

Key Market Players

The neuromorphic computing market was dominated by Intel Corp. (US), IBM Corporation (US), BrainChip Holdings Ltd. (US), Qualcomm (US) and HP Enterprise (US).

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

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Monday 2 January 2023

Augmented Reality Market worth $88.4 Billion by 2026, at a CAGR of 31.5%

 

According to a research report "Augmented Reality Market with COVID-19 Impact Analysis, by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography - Global Forecast to 2026" published by MarketsandMarkets, the augmented reality market was valued at USD 14.7 billion in 2020 and is projected to reach USD 88.4 billion by 2026; it is expected to grow at a CAGR of 31.5% from 2021 to 2026. The key factors driving the growth of the augmented reality market include surging demand for AR devices and applications in healthcare, growing demand for AR in retail and e-commerce sectors due to COVID-19, rising investments in the AR market, increasing demand for AR devices and technology in the global automotive industry, and others.

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Browse 169 market data Tables and 61 Figures spread through 216 Pages and in-depth TOC on "Augmented Reality Market - Global Forecast to 2026"
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Hardware segment to account for the largest share of augmented reality market during the forecast period

On the basis of offering, the augmented reality market has been segmented into hardware and software. The hardware segment of the augmented reality market is projected to witness a higher growth rate than the software segment owing to the increasing adoption of augmented reality hardware globally.

Consumer application to account for the largest share of augmented reality market during the forecast period

On the basis of application, the augmented reality market has been segmented into consumer, commercial, aerospace & defense, healthcare, enterprises (manufacturing), automotive, energy, and others. The consumer application segment is projected to account for the largest size of the augmented reality market from 2021 to 2026. The consumer segment of the market comprises gaming and entertainment applications wherein AR technology is used to create 3D visual objects in the real world. The flourishing gaming and sports and entertainment sectors fuel the use of AR technology in consumer applications. The demand for HMD is high in consumer applications. They are used in smart glasses in sports (such as ski driving and fighting games).

APAC to account for the largest share of augmented reality market during the forecast period

The flourishing enterprises (manufacturing) sector in China and Japan is projected to fuel the growth of the augmented reality market in APAC. The gaming industry in this region has also witnessed significant growth, thereby contributing to the increased demand for augmented reality technology in APAC. Additionally, rising investments in commercial applications of augmented reality are also expected to contribute to the growth of the market in APAC. Moreover, the thriving healthcare and automotive sectors in Japan are also projected to drive the demand for AR technology in the region.

The novel coronavirus has affected the global economy to a large extent. The economies in APAC, including Japan, China, South Korea, India, and Australia, have a significant contribution toward the global economy as they are home to various manufacturing and assembly plants in the world. China, which is known as the manufacturing hub of the world, faced a serious economic crisis owing to the spread of the virus and brought all economic activities to a standstill for weeks. The other countries, such as India, Australia, South Korea, and Japan, have also witnessed a downfall in the economic activities across various sectors.

Some of the key companies operating in the market are Google, Inc. (US), PTC Inc. (US), Seiko Epson (Japan), Microsoft (US), Lenovo (Hong Kong), Samsung Electronics (South Korea), Apple (US), and so on.

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Smart Home Market Analysis [2021-2026] | Industry Size, Growth & Forecast 2026

 The report "Smart Home Market with COVID-19 Impact Analysis by Product (Lighting Control, Security & Access Control, HVAC Control, Smart Speaker, Smart Kitchen, Smart Furniture), Software & Services, Sales Channel, and Region - Global Forecast to 2026" The global smart home market is projected to grow from USD 84.5 billion in 2021 to USD 138.9 billion by 2026; it is expected to grow at a CAGR of 10.4% from 2021 to 2026. The most significant factors driving the growth of the smart home market is the increasing importance of home monitoring in remote locations and growing concern with regards to safety, security and convenience among general population, the increasing number of internet users and growing adoption of smart devices along with growing need for energy-saving and low carbon emission-oriented solutions has been crucial for increased demand of smart home systems.

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Browse 396 market data Tables and 110 Figures spread through 490 Pages and in-depth TOC on "Smart Home Market and Region - Global Forecast to 2026"
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The smart furniture to register the highest CAGR during the forecast period.

The market for smart furniture is expected to grow at the highest CAGR during the forecast period. The shifting trend of the adoption of furniture that can be connected to IoT, coupled with increasing disposable income and changing lifestyle, is expected to contribute to the growth of the market. In addition, due to escalating property prices, many people are opting for smaller living spaces. Owing to space constraints, consumers prefer smart furniture that saves a significant amount of space. Smart furniture offer multiple benefits to consumers as they occupy minimal space, along with being interactive and transformative.

The proactive type software and services segment to register the highest CAGR during the forecast period.

The market for proactive software is projected to grow at a higher CAGR during the forecast period. The proactive software enable the transfer of a higher volume of data than the behavioral versions; they can provide end users with inputs on effective energy usage and actions on the physical parameters, such as ambient humidity and temperature, to reduce energy consumption. The algorithms associated with the proactive software and services can also comparatively analyze the energy usage patterns based on the time of the day, historical data, and weather conditions. Proactive software and services are more beneficial than behavioral as they send recommendation signals to end users to take necessary actions to reduce energy consumption; consequently, based on the users’ actions, the measures to control the electronic devices can be implemented. Proactive solutions are specifically designed to enable consumers to understand energy patterns and take effective measures to optimize their consumption.

Indirect sales channel to hold the largest share of smart home market during forecast period.

Indirect sales channels or third-party service providers hold a major share of the smart home market. Most players in the market have strong sales channels and distribution networks to provide services to end users. Indirect sales channels involve the sale of smart devices and products through both online and offline modes. Offline sales channel comprises third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Online sales channels involve sales through e-commerce platforms. Customers can easily review the product with specifications and design and can order online. Setup and installation services for smart home products and systems are usually provided when customers purchase products online. Apart from this, individual distributors procure devices from a variety of suppliers for sale to end users within their geographic areas.

APAC to register highest CAGR in Global smart home market during 2021- 2026.

The market in APAC is expected to grow at the highest CAGR during the forecast period. The growing inclination toward smart building infrastructure in developing economies of the region, such as Japan, South Korea, and China, a huge customer base, and rapid technological advancements in smart home products are driving the development of the market in APAC. Moreover, in developed countries, including Japan and South Korea, government initiatives such as net-zero homes are driving the smart home market. Furthermore, the market in Australia is mainly driven by consumer interest, while rapid housing developments in China are expected to increase the penetration of smart home systems in the country.

Major players in the smart home market are Honeywell (US), Siemens (Germany), Johnson Controls (Ireland), Schneider Electric (France), ASSA ABLOY (Sweden), Amazon (US), Apple (US), ADT (US), ABB (Switzerland), Robert Bosch (Germany), Sony (Japan), Samsung Electronics (South Korea), Crestron Electronics (US), LG Electronics (South Korea), and Legrand (France). Apart from these, , Ooma (US), Delta Controls (Canada), Control4 (US), Axis Communications (Sweden), Comcast (US), Smarthome (US), SimpliSafe (US), Armorax (US), Canary (US), and Lutron (US). The top players have adopted merger & acquisition, partnership, collaboration, and product launch strategies to grow in the global precision farming market.

Don’t miss out on business opportunities in Smart Home Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

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Sunday 1 January 2023

Industrial PC Market expected to reach USD $6.1 Billion - Global Forecast to 2026

 

According to a research report "Industrial PC Market with COVID-19 Impact Analysis by Type (Panel, Rack Mount, Box, Embedded, and DIN Rail), Specification, Sales Channel (Direct, Indirect), Industry (Process, Discrete), and Region - Global Forecast to 2026" published by MarketsandMarkets, the global industrial PC market size is estimated to reach USD 6.1 billion by 2026 from USD 4.6 billion in 2021, growing at a CAGR of 5.8%. The market growth is fueled by increasing demand for industrial IoT, a steady shift towards digitalized manufacturing from traditional methods, growing awareness for resource optimization in manufacturing industries, and stringent regulatory compliances.

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“Panel IPC to hold the largest size of the industrial PC market from 2021 to 2026.”

Panel industrial PCs are the most commonly used industrial PCs in the process and discrete industries for data acquisition and process control operations. These PCs are designed to operate in rugged industrial environments to meet the requirements of visualization applications in the manufacturing industries. The distinctive features of panel industrial PCs include compact chassis, high performance, enhanced flexibility, improved safety control, and user-friendly touchscreens.

“Direct sales market for industrial PC to grow at higher CAGR during the forecast period”

The direct sales channel offers various advantages to the industrial PC manufacturers; they cater to the customization requirements of the end-user industries and eliminate resellers’ markup and the costs and risks associated with carrying large finished goods inventories. Due to these factors, the market for direct sales channels is expected to grow at the highest rate during the forecast period.

“Industrial PC market for discrete industries to grow at higher CAGR from 2021 to 2026”

The discrete industries are often characterized by the production of individual or separate units; wherein units can be produced in low volume with high complexity or high volumes with low complexity. The increasing demand for improved process flexibility and enhanced efficiency, comprehensive integration of quality and regulatory requirements, harmonized production processes for optimum supply chain management, and the constant pressure of reducing maintenance and operation costs in the discrete industries are expected to propel the adoption of industrial PCs in these industries in the near future. In addition, the advent of novel technologies and materials, an increasing number of market players venturing in the markets, and rising necessity of sustained plant productivity and efficiency, among others, are expected to fuel the growth of the industrial PC market for the discrete industries.

“APAC to be the fastest-growing market for industrial PCs during forecast period”

The industrial PC market in APAC is expected to grow at the highest CAGR during 2021—2026. Rapid industrialization, increasing infrastructural investments in the energy & power sector, and favorable government policies encouraging foreign players to enter the industrial PC market in APAC are expected to augment the growth of the market during the forecast period. The high-tech medical devices manufacturing companies are actively focusing on geographical expansions due to the growing demand for healthcare services, increasing concern pertaining to health, and rising investments in R&D. This is likely to fuel the growth of the industrial PC market in APAC during the forecast period.

Major players involved in the global industrial PC market include Advantech (Taiwan), Beckhoff Automation (Germany), Siemens (Germany), IEI Integration Corporation (Taiwan), Kontron S&T (Germany), Nexcom International (Taiwan), B&R Automation (Austria), Avalue Technology (Taiwan), DFI (Taiwan), and American Portwell Technology (US).

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

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