Cryocooler Market expected to reach $3.1 billion by 2025

 

The report "Cryocooler Market with COVID-19 Impact and Analysis by Type (GM, PT, JT, Stirling, Brayton), Offering (Hardware, Services), Heat Exchanger (Recuperative, Regenerative) Operating Cycle (Open,Closed loop), Application, and Geography - Global Forecast to 2025", is expected to grow to USD 3.1 billion by 2025 from an estimated USD 2.3 billion in 2020, at a CAGR of 6% during 2020-2025 period. The rising adoption of cryocoolers in semiconductor industry, superconducting magnets, and power systems, along with surging adoption of cryocoolers in MRI, NMR equipment, and proton therapy in healthcare sector are major factors driving the growth of cryoclooer market globally. The other key factors driving the growth of  the market includes the increasing demand for cryocoolers in space applications and the development of cryocoolers for microsatellite military applications.

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Browse 158 market data Tables and 76 Figures spread through 232 Pages and in-depth TOC on "Cryocooler Market with COVID-19 Impact and Analysis by Type (GM, PT, JT, Stirling, Brayton), Offering (Hardware, Services), Heat Exchanger (Recuperative, Regenerative) Operating Cycle (Open,Closed loop), Application, and Geography - Global Forecast to 2025"
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Regenerative heat exchanger cryocooler to hold largest market share during forecast period

The market for regenerative heat exchangers cryocooler type is expected to account larger share during the forecast period. The major factors contributing to the growth of the market include the increasing adoption of regenerative heat exchangers in GM, PT, and Stirling cryocoolers. In addition, these cryocoolers are used in a wide range of applications in military, space, medical, energy, agriculture and biology, and other sectors, which is leading to the high consumption of these heat exchangers.

Closed-loop cycle cryocooler is expected to witness the highest growth rate during the period 2020 and 2025

The closed-loop cycle cryocoolers are expected to grow at the highest rate during the forecast period mainly due to their broader application areas, which include IR detectors/ sensors, thermal cameras, magnetic resonance imaging (MRI), surgical probes, night vision systems, superconducting devices, and commercial refrigerators. Recent technological advancements have led to the development of high-temperature infrared detectors with a cooling range between 150 and 200 K. Closed-cycle systems such as JT cryocoolers are being used in a wide range of applications in night vision systems due to the absence of mechanical parts, miniature size, and rapid cooling capacity.

Cryocooler market for military application to hold largest market share between 2020 and 2025

The military application is likely to hold the largest market size among all the applications of cryocoolers from 2020 to 2025. The major factors contributing to the growth of this market include the rising adoption of cryocoolers in cooling infrared sensors used in military applications. The cryocoolers are used to cool down the infrared sensors to ~80 Kelvin. In addition, the growing demand for night vision surveillance and missile detection from satellites over the last few years has led to the increasing use of cryocoolers. Moreover, cryocoolers are used in high-end systems and detectors such as missile warning systems, UAVs, miniature payloads, thermal weapon sights, and airborne enhanced vision systems (EVS).

Americas to hold largest share of cryocooler market during forecast period

The Americas is expected to hold the largest share of the cryocooler market during 2020–2025. The Americas is estimated to account for the largest market share of cryocoolers from 2020 to 2025. The US and Canada are among the leading countries in the world in terms of medical research, healthcare innovation, and expenditure on healthcare imaging equipment, medical cryosurgery, and proton therapy. Cryocoolers in the Americas also finds huge applications in satellite monitoring and missile guidance in military applications.

The report profiles key players such as Sumitomo Heavy Industries (Japan), Chart Industries (US), Sunpower (US), Cryomech (US), Northrop Grumman Corporation (US), Advanced Research Systems (US), DH Industries (The Netherlands), Janis Research Company (US), RICOR – Cryogenic & Vacuum Systems (Israel), Superconductor Technologies (US), and Air Liquide (France).

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Real-Time Location Systems Market worth $10.3 billion by 2025

 

According to the new market research report "Real-Time Location Systems Market (RTLS) with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Technology, Vertical (Healthcare, Manufacturing, Retail, Education, Govt., Sports), Application/Use case, Geography- Global Forecast to 2025" , The RTLS market is expected to grow from USD 3.4 billion in 2020 to USD 10.3 billion by 2025; it is expected to grow at a CAGR of 24.8% from 2020 to 2025. The RTLS market has been witnessing significant growth over the past years, mainly owing to the high adoption of RTLS solutions in the healthcare, manufacturing & automotive, retail, and transportation & logistics verticals, and growing adoption in emerging use cases. However, the COVID-19 outbreak is likely to result in a decline in the growth rate of the RTLS market, especially in 2020 and 2021. This is because organizations in most of the major demand-generating verticals are currently or were non-operational in various countries, thereby negatively impacting the demand for RTLS solutions. Additionally, COVID-19 has also disrupted the supply chain of the RTLS market, which is hindering the manufacturing, distribution, and installation of RTLS solutions.

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Wi-Fi segment to hold the largest share of the RTLS market, by technology, in 2020

Wi-Fi segment will lead the RTLS market, by technology, in terms of size, in 2020. A number of RTLS vendors have been using the existing Wi-Fi infrastructure to lay out RTLS solutions for the purpose of data sharing. This has resulted in the greater use of Wi-Fi technology for RTLS applications, especially in newer verticals and emerging markets.

The market for supply chain management & operational automation/visibility segment to grow at the highest CAGR during the forecast period

The supply chain management & operational automation/visibility application segment is expected to witness highest growth in the RTLS market during the forecast period. In this segment, RTLS solutions are gaining popularity for locating inventory in warehouses as well as throughout supply chains. RTLS technologies allow better visualization of supply chain dynamics in real time. As companies move toward Industry 4.0, there arises the demand for greater visibility to facilitate faster decision-making. Real-time data of supply chain operations allows quicker response times for any alterations in normal operations.

North America to hold the largest share of RTLS market by 2020

North America is expected to hold the largest share of the RTLS market by 2020. The US leads the market in North America owing to its well-established economy that encourages government and private investments in new technologies. Europe is expected to account for the second-largest share of the RTLS market during the forecast period. The UK and Germany are significant demand-generating countries for RTLS solutions in this region.

A few key players operating in the RTLS market are Stanley Black & Decker (US), Zebra Technologies (US), Aruba Networks (US), Impinj (US), Savi Technology (US), TeleTracking Technologies (US), AiRISTA (US), Ubisense Group (UK), Decawave (Ireland), and Litum Technologies (Turkey).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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Haptic Technology Market expected to reach $4.6 billion by 2026

 

According to a research report "Haptic Technology Market with COVID-19 Impact by Component (Hardware, Software), Feedback Type (Tactile, Force), Application (Consumer Devices, Automotive & Transportation, Healthcare, Commercial & Industrial, Others) and Region - Global Forecast to 2026", published by MarketsandMarkets, the global haptic technology market size is expected to grow from USD 2.6 billion in 2021 to USD 4.6 billion by 2026, at a CAGR of 12.0%. Increasing integration of haptics into consumer devices is expected to fuel the demand for haptic technology. The growing demand for haptic technology for automobile safety applications is expected to play a vital role in the growth of the haptic technology market.

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The market is expected to decline in 2020, mainly due to the impact of COVID-19. The consumer electronics and automotive supply chains was disrupted in March and April 2020 due to the lockdown imposed by various governments and labor shortages in these industries due to travel restrictions, which would affect the haptic technology market. Though the market is expected to be impacted in 2020, it is expected to fully recover by 2021.

Haptics hardware component expected to hold the largest market share during the forecast period

Haptics hardware component is estimated to have the largest market share by value and are expected to exhibit a similar growth trend during the forecast period. Increased adoption of haptic technology in various devices has been observed owing to factors such as increased accuracy, increased input command speed, and improved user satisfaction. Technological advancements in devices is one of the driving factors for market growth. For instance, manufactures of mobile devices, vehicles, and IoT appliances are inclined toward the adoption of touch surfaces with haptic feedback instead of physical buttons. Haptic enables devices to become more compact, sleek, easy to update, durable, which is being preferred by end users. This is expected to drive the market for haptics hardware segment.

Consumer devices application is estimated to be the largest market

The haptic technology market for the consumer devices application is expected to hold the largest market share during the forecast period. The increasing demand for consumer devices such as smartphones, tablets, and other wearable devices is one of the major driving factors for the haptic technology market. Almost all smartphones and tablets are inbuilt with haptics, and the trend has been shifting to smartwatches and wristbands. Also, haptic technology is in high demand for gaming consoles such as Xbox, PlayStation, and others. The presence of haptics enables the user to feel a sense of touch and have a real-time experience. The role of haptics becomes even more critical as they replace the mechanical buttons to restore the sense of touch. Thus, the increasing adoption of haptics in the latest gaming consoles is expected to drive the growth of the consumer devices application segment.

Asia Pacific likely to emerge as the largest haptic technology market

The market in APAC is expected to hold the largest market share during 2021–2026. The global market players are experiencing increased demand for haptic solutions from countries such as China, Japan, and South Korea. Increasing demand for consumer electronic devices such as smartphones, tablets, and wearables in China, Japan, South Korea, and India is expected to drive the growth of the haptic technology market in the region. Also, APAC is home to several major players in the haptic technology market such as Johnson Electric (Hong Kong), TDK (Japan), AAC Technologies (China), and SMK Corporation (Japan), which further aids the growth of the market in the region.

Major players in the haptic technology market include Texas Instruments (US), Johnson Electric (Hong Kong), AAC Technologies (China), TDK (Japan), Microchip Technology (US), Immersion (US), ON Semiconductor (US), Precision Microdrives (UK), Ultraleap (UK), and Synaptics (US).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Industrial Services Market worth $44.1 billion by 2025

 

According to the new market research report "Industrial Services Market with COVID-19 Impact by Type (Engineering & Consulting, Installation & Commissioning, Operational Improvement & Maintenance), Application (MES, Motors & Drives, DCS, HMI, PLC), Industry, and Region - Global Forecast to 2025", the industrial services market is expected to be valued at USD 33.6 billion in 2020 and is expected to reach USD 44.1 billion by 2025, at a CAGR of 5.6% between 2020 and 2025. Key factors driving the adoption of industrial services include growing need for operational excellence, and increase in demand for maintenance-as-a-service. Moreover, adoption of digital technology to minimize the impact of COVID-19 and elevate organization safety.

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“Market for the operational improvement & maintenance service to grow at fastest CAGR from 2020 to 2025”

The operational improvement & maintenance services segment includes ad-hoc and emergency maintenance, scheduled maintenance, and predictive maintenance. These services help process and discrete industries to avert unexpected faults and enhance the life of equipment and systems. Operational improvement and maintenance services use an integrated approach that combines both organizational and technical solutions to enhance the working efficiency of a plant.

“MES market to lead the industrial services market during the forecasted period”

MES can process several tasks by controlling the number of production processes. MES helps maintain all the data related to the manufacturing process, such as raw material converted into finished goods and related documentation, and data from robots and employees. The use of MES helps to improve productivity and reduce the production cycle time required for an order to be completed.

“Automotive industry to hold the largest market share for industrial services in 2020.”

The automotive industry deals with the design, development, and manufacturing of vehicles. In this industry, automation plays a vital role in inventory management, performance analysis, design process, and supply chain management. In an assembling process, automation helps companies to reduce production time and increase productivity. Major companies offering industrial services to the automotive industry are Rockwell Automation (US), Emerson Electric (US), General Electric (US), ABB (Switzerland), and Siemens AG (Germany).

 “APAC to be the largest market for industrial services during the forecast period.”

Rapid industrialization has boosted the manufacturing sector in APAC. China is one of the most impacted countries by the COVID-19 pandemic in APAC and a major manufacturing hub and as well as a leading oil & gas producer in the region. Apart from China, vigorous industrial activities in other countries of the region offer lucrative opportunities for the growth of the industrial services market.

Major players in the industrial services market are ABB Ltd. (Switzerland), Emerson Electric Co. (US), General Electric Co. (US), Honeywell International Inc. (US), Schneider Electric SE (France), Rockwell Automation, Inc. (US), Siemens AG (Germany), Yokogawa Electric Corp. (Japan), Mitsubishi Electric Corporation (Japan), Metso Corporation (Finland), and Samson AG (Germany)

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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Augmented Reality and Virtual Reality Market worth $77.0 billion and $20.9 billion by 2025 respectively

 

According to the new research report on "Augmented Reality and Virtual Reality Market with COVID-19 Impact Analysis by Offering (Hardware & Software), Device Type (HMD, HUD, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare), and Geography - Global Forecast to 2025", The augmented reality (AR) market is projected to grow from USD 15.3 billion in 2020 to USD 77.0 billion by 2025; it is expected to grow at a CAGR of 38.1% from 2020 to 2025. The virtual reality (VR) market is projected to grow from USD 6.1 billion in 2020 to USD 20.9 billion by 2025; it is expected to grow at a CAGR of 27.9% from 2020 to 2025. The increasing demand for AR devices and applications in healthcare, rising investments in AR market, and growing demand for AR in retail and e-commerce sectors due to COVID-19 are the key factors driving the AR market growth. The availability of affordable VR devices, growing adoption of HMDs in different industries, the advancement of technologies and growing digitization, penetration of HMDs in gaming and entertainment sectors after COVID-19, and high investments in VR market are the key factors driving the VR market growth.

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AR HMDs to lead AR device type market during the forecast period owing to its use in enterprise and healthcare

AR HMDs in the form of smart glasses are expected to lead the market owing to their widespread use in the enterprise sector. Efficiency and workforce management are expected to be the major use cases for HMDs in enterprise and manufacturing applications. The major use cases of AR HMDs in healthcare include pre-hospital medical care, nursing care in clinical environments, and medical treatment in hospitals. For out of hospital care and emergency medical services, HMDs can be used to help casualties in mass accidents and disasters.

Market for gesture tracking devices in VR projected to grow at a higher CAGR during the forecast period

Gesture tracking devices have been an integral part of VR hardware, mainly because these are used for consumer applications. Gaming with gesture-tracking devices provides an enhanced experience of the virtual world to the users. The market for gesture-tracking devices is expected to witness the highest growth in the VR market. Gesture-tracking devices can also be helpful for surgeons during a surgery. During surgical intervention, a surgeon needs to control surgical devices such as X-ray, drill, and endoscope; a contact-free, gesture-based controller can be used by the surgeon, which, in turn, would enable a touchless approach.

APAC to lead the AR VR market during the forecast period

APAC is expected to exhibit strong growth in the next few years owing to the significant contribution of Japan, China, and South Korea in the implementation of AR technology. APAC is expected to lead the VR market by 2025 due to the high demand for VR devices in the region and the emergence of local manufacturers in China, providing VR devices at a low cost. The strong growth of the healthcare application in China and Japan is projected to boost the healthcare market in the APAC region. The gaming industry in this region has witnessed strong growth and will act as a driver for the growth of the AR market in the region.

Major vendors in the augmented reality and virtual reality market include Google (US), Sony (Japan), Samsung Electronics (South Korea), Microsoft (US), HTC (Taiwan), Oculus (US), PTC (US), Seiko Epson (Japan), Lenovo (China), Wikitude (Austria), Magic Leap (US), Blippar (UK), Upskill (US), MAXST (South Korea), EON Reality (US), Vuzix (US), CyberGlove Systems (US), Leap Motion (US), and Sixense Enterprises (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the augmented reality and virtual reality market.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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Structured Cabling Market expected to reach $13.5 billion by 2025

 

The report "Structured Cabling Market with COVID-19 Impact Analysis, by Solution Type, Cable Type (Category 5E, Category 6, Category 6A), Vertical (IT & Telecommunications, Residential & Commercial, Government & Education), and Geography-Global Forecast to 2025", is expected to grow from USD 10.9 billion in 2020 to USD 13.5 billion by 2025, at a CAGR of 4.3%. The market growth can be attributed to several factors, such as increasing demand for high-speed connectivity devices & systems, rising trend of data center convergence, and growing investments in communication infrastructure.

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Product segment held the largest share of the structured cabling market in 2019

The structured cabling market has been segmented based on solution type into product, service, and software, which are required to establish and maintain the overall network infrastructure. The product segment, which comprises the hardware to set-up the network in the structured cabling system, accounted for the largest market share in 2019. Structured cabling products such as cables, communication outlets, racks & cabinets, and others are widely used in residential & commercial, IT & telecommunications, and other verticals to set up the communication & IT network infrastructure.

Category 6 cable type held the largest share of the structured cabling market in 2019

Category 6 cable type is currently holding the largest share in the structured cabling market. This cable is defined in TIA/EIA-568-B and provides a significant improvement in performance over category 5 and category 5e. Cat-6 cables can support speeds of up to 10 Gbps, but can only do so for up to 55 meters, which makes them relatively long Ethernet cables.

North America is leading the market for structured cabling in 2019

North America held the largest share in the structured cabling market in 2019. The growing demand for IP-based video surveillance systems & access control systems, the expanding network of intelligent transport systems, and the higher penetration rate of smart homes are some of the factors driving the growth of the structured cabling market. Moreover, the presence of several key players in North America with a broad structured cabling product portfolio for various industries is supporting the growth of the regional market.

Some of the key companies operating in the market are CommScope (US), Nexans S.A. (France), Panduit Corp. (US), Legrand (France), Corning Inc. (US), Belden, Inc. (US), Schneider Electric (France), Siemon (US), Furukawa Electric Co., Ltd. (Japan), and R&M (Switzerland), and so on.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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MarketsandMarkets™ INC.
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Authentication and Brand Protection Market worth $3.7 billion by 2026

 

According to a research report "Authentication and Brand Protection Market with COVID-19 impact –Technology (Overt, Covert, Forensic, Digital), Offering (Security Labels, Security Inks, Holograms), Authentication Mode, Application, and Region - Global Forecast to 2026" published by MarketsandMarkets, the authentication and brand protection market is projected to grow from USD 2.5 billion in 2021 to USD 3.7 billion by 2026; it is expected to grow at a CAGR of 8.3%from 2021 to 2026.

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The key factors fueling the growth of the market include increasing focus on safeguarding product and brand integrity, and stringent anti-counterfeiting laws and regulations enforced by governments. Additionally, increasing demand from emerging economies in APAC is expected to create an opportunity for authentication and brand protection market.

The overt segment is projected to account for the largest share of the authentication and brand protection market during the forecast period.

The overt brand protection solutions can be used for both investigative and consumer validation of product authenticity. Some of the overt authentication offerings are holograms, complex security printing, and embossed optical films. Additionally, overt technology-based authentication and brand protection solutions have decorative appeal and are relatively cheap.

The market for RFID authentication and brand protection is expected to grow at the highest CAGR during the forecast period

RFID tags are becoming popular tools for the identification of products. By using RFID, products can be traced in seconds using electromagnetic fields to automatically identify and track tags attached to objects. Thus, RFID helps to improve and track the supply chain process, from production through distribution and retailing.

The pharmaceutical application in authentication and bradnd protection is expected to grow at the highest CAGR during the forecast period.

The COVID-19 pandemic has boosted the growth of the pharmaceuticals industry worldwide. Additionally, the growth of the segment can be attributed to government regulations in various countries mandating the use of anti-counterfeit technologies in pharmaceutical products.

APAC held the largest share of the global authentication and brand protection market during forecast period.

Economic growth and expansion of the manufacturing industry in the region have significantly impacted the demand for authentication and brand protection. Additionally, the adoption of authentication and brand protection solutions across industries such as pharmaceuticals, automotive, food & beverages, electronics, and luxury goods is expected to increase in APAC during the forecast period. Growing awareness about authentication and brand protection technologies among companies is generating demand for such solutions. The pharmaceuticals industry is expected to witness the fastest growth in China, India, and other countries in the APAC region globally due to the presence of both young and aging population. Additionally, rapid urbanization and the growth of other key end-use industries are factors that are projected to reflect positively on the growth of the authentication and brand protection market during the forecast period.

The key players operating in the authentication and brand protection market include Authentix (US), Avery Dennison (US), Brady (US), De La Reu (UK), Wisekey (Switzerland), Infineon (Germany), Merck Group (Germany), Assa Abloy (Sweden), Centro Grafico (Italy), and Sunchemicals (US).

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