Electronic Article Surveillance Market expected to reach $1,173 million by 2024

 

The report "Electronic Article Surveillance Market by Component (Tags, Antennas & Detachers), Technology, End User (Apparel & Fashion Accessories Stores, Supermarket & Mass Merchandise Stores, Drug & Health Product Stores), and Geography - Global Forecast to 2024", is expected to grow from USD 981 million in 2019 to USD 1,173 million by 2024, at a CAGR of 3.6%. Modernizing retail sector, and protection against inventory losses, shoplifting, and theft are the major driving factors for the market’s growth during the forecast period. Growing inclination toward digital operations and high growth potential for electronic article surveillance market in emerging economies is expected to offer tremendous growth opportunities in the near future.

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“Apparel & fashion accessories stores to dominate market (in terms of share) during the forecast period.”

Apparel & fashion accessories are among the major businesses in terms of revenue, investment, trade, and job creation. A need to cater to the growing demand for latest apparels and fashion accessories creates a need for a huge number of stores with technologically advanced systems—such video surveillance—for reducing revenue loss. Retail stores are transforming from traditional to modern, with more automation. Also, due to the growing number of consumers, the number of retail stores is also rising at a rapid pace, propelling the growth of the electronic article surveillance market (EAS) in this segment.  

“Electronic article surveillance market for radio frequency to grow at the highest CAGR from 2019 to 2024.”

The RF technology triggers the alarm when an item is shoplifted; it helps exactly identify which item is being stolen. This knowledge enables the stolen item to be quickly identified and facilitates real-time shelf replenishment of merchandise, resulting in improved sales. Moreover, due to the advanced features such as ultra-wide detection distance, simple installation and operation, low false alarm rate, strong anti-interference ability, and high stability & durability, the market for electronic article surveillance systems based on RF technology is expected to grow at the highest CAGR during the forecast period.

“APAC to grow at highest CAGR in market during the forecast period.”

APAC witnesses robust growth of the electronic article surveillance market owing to the increasing adoption of EAS in apparel and fashion accessories, supermarket, and mass merchandise stores, among others, due to high shoplifting incidents and shrinkage rates. Moreover, due to the increasing number of supermarkets, hypermarkets, and convenience stores because of the high economic growth, rising consumerism, elevating standards of living, increasing disposable incomes, and changing lifestyles; this is expected to increase the demand for electronic article surveillance market systems in this region.  

Key players in the electronic article surveillance market include Checkpoint Systems (Canada), Johnson Controls (Ireland), Agon Systems (UK), ALL-TAG Corporation (US), Amersec (Czech Republic), TAG Company (UK), Ketec (US), WG Security Products (US), Softdel (US), Shenzhen Emeno Technology (China), Cross Point (The Netherland), Takachiho Koheki (Japan), Stanley Security (US), Shopguard Systems (Hungary), Dexilon Automation (Spain), Feltron Security Systems (UAE), and Sentry Custom Security (Canada).

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Motion Sensor Market expected to reach $9.3 billion by 2025

 

According to the new market research report on the "Motion Sensor Market by Motion Technology (IR, Ultrasonic, Microwave, Dual Technology, & Tomographic), Application (Consumer Electronics, Automotive, Aerospace & Defense, Healthcare, & Industrial), and Geography - Global Forecast to 2025", the motion sensor market is estimated to grow from USD 5.7 billion in 2019 to USD 9.3 billion by 2025, at a CAGR of 8.3%. The market is mainly driven by huge demand for consumer electronics; stringent government regulations for automotive; use of MEMS technology in motion sensors; growing adoption of automation; rising demand from emerging economies; and increasing expenditure in defense.

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Market for dual technology to grow at highest CAGR during forecast period

The market for dual technology is expected to grow at the highest CAGR during the forecast period. Dual technology motion sensing is widely used in consumer electronics and automotive applications. Presently, this market holds significant value and is expected to witness high growth in the coming years owing to the use of motion sensors for high-precision motion detection. The markets for infrared and microwave motion technologies are expected to grow at the second-highest CAGR during the forecast period.

Consumer electronics application to hold largest share of motion sensor market during forecast period

Based on application, consumer electronics application is expected to hold the largest share of the overall motion sensor market during the forecast period. The consumer electronics segment is driving the market for motion sensors. The growth is attributed to the increasing demand for smartphones & tablets. Moreover, the increased demand in the interactive motion gaming and the use of gyroscopes in smart gadgets are also driving the growth of the motion sensor market.

Europe to remain a major consumer of motion sensors during the forecast period

The motion sensor market in Europe is expected to account for the largest share of the overall motion sensor market throughout the forecast period. Europe is emerging as the manufacturing hub for applications such as automotive and consumer electronics, which are also the major contributors to the motion sensor market. Therefore, Europe holds the leading position in this market. The Americas is the second-largest market for motion sensors and it is expected to hold its position during the forecast period. Growing industrial and home automation; emerging applications, such as augmented and virtual reality and IoT; and huge defense expenditure by the US government are the major factors driving this market.

The report profiles the most promising players in the market. The market is highly dynamic because of the presence of a significant number of big and small players operating in it. Key players in the market are STMicroelectronics (Switzerland), Murata Manufacturing (Japan), Honeywell International (Japan), NXP Semiconductors (Japan), Analog Devices (US), Microchip Technology (US), TDK InvenSense (US), Bosch Sensortec (Germany), Memsic (US), Kionix (US), TE Connectivity (Switzerland), IFM Electronic (US), Sensata Technologies (US), Xsens Technologies (Netherlands), Colibrys (Switzerland), Seiko Epson (Japan), KVH Industries (US), InnaLabs (Ireland), Qualtre (US), and Panasonic Electric Works (Germany)

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Automatic Labeling Machine Market expected to reach $2.9 billion by 2024

 

According to the new market research report “Automatic Labeling Machine Market by Type (Self-Adhesive/Pressure-Sensitive Labelers, Shrink Sleeve Labelers and Glue-Based Labelers), Industry (Food & Beverages, Pharmaceuticals, Consumer Products, Personal Care), Geography - Global Forecast to 2024”, the automatic labeling machine market is expected to be valued at USD 2.5 billion in 2019. It is expected to grow USD 2.9 billion,at a CAGR of 3.6% from 2019 to 2024. The factors that are driving the growth of the market include the increasing demand for automation in the food industry and the growing need for packaging solutions.

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“Shrink-Sleeve labelers expected to grow at the highest CAGR in global automatic labeling machine market“

Shrink sleeve labelers are a relatively new type of machine in the automatic labeling machine market which has been making a name for itself in the label industry as these machines uses labels which leads to full body design allowing for more graphics, impact, and color. The shrink-sleeve labelers are booming in the market as the sleeve film is sensitive to light, abrasion resistant, durable, and waterproof. These labels can be easily removed from the containers and bottles, allowing the container/bottle to be reused. The sleeve film is environment-friendly as there is no need for glue which does not lead to any hazardous waste and this film is easily recyclable. Although the shrink sleeve labelers are most costly than other labeling machines, it is the best way to provide the maximum brand promotion and awareness among the customers.

“Food & beverages industry is expected to exhibit the highest growth from 2019 to 2024”

The fast-changing food & beverages industry across the world requires automatic labeling machines to a great extent. Improved economic conditions in emerging countries, purchasing parity, increasing health awareness, change in dietary habits, rising demand for nutritious food, and adoption of automated technology in labeling are the significant factors which are expected to further fuel the growth of global food & beverages processing and packaging machinery industry.

“APAC expected to be the fastest-growing automatic labeling machine market from 2019 to 2024”

The market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The growth of the market during the forecast period is expected due to the development of the packaging machinery industry, demand for automated labeling solutions, increasing consumer awareness regarding packaging, the demand for packaging in the food industry, and the need for high speed & high-quality labeling solutions. On the other hand, China and Taiwan were the major markets in Asia Pacific in 2018 as they are one of the major exporters of the low-speed machines capturing the large share of the market.

Major players included in the automatic labeling machine market are Krones (Germany), SACMI (Italy) and Sidel (Italy). The other key players in this market include companies such as HERMA (Germany), KHS (Germany), Fuji Seal (Japan), ProMach (US), Marchesini Group (Italy), IMA Group (Italy), Accutek (US), and Barry-Wehmiller (US), among others.

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Conveyor Monitoring Market expected to reach $254 million by 2024

 

According to the new market research report "Conveyor Monitoring Market by (Technology, Offering, Deployment Type), Conveyor Belt Monitoring, Industry (Mining, Power Generation), and Geography (North America, Europe, APAC, RoW) - Global Forecast to 2024"The conveyor monitoring market is likely to reach USD 254 million by 2024 from USD 215 million in 2019; it is estimated to record a CAGR of 3.5%. The growth of this market can be attributed to the increasing focus of companies on reducing revenue loss due to faults in conveyor belts and motors, and the rising adoption of predictive maintenance tools and techniques .

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“Conveyor belt monitoring to account for larger market share than conveyor motor monitoring”

Conventional methods of detecting failures in conveyors are unreliable, time-consuming, and labor-intensive. Conveyor belts carry tonnes of raw materials, minerals, and processed and unprocessed goods from a great distance. Conveyor belts are subject to many problems, including longitudinal cracks, damages to belt edges, belt wear and tear, belt overlapping on pulleys, cord misalignment, and insufficient belt cleaning. The productivity of companies carrying out mining activities or generating power is directly proportional to the continuous availability of conveyor belts. Monitoring the conveyor belt helps  avoid costly shutdowns by timely inspecting defects and raising the precautionary alarm in such cases.

 “Mining industries to lead conveyor monitoring market from 2019 to 2024”

Conveyor monitoring becomes crucial for processes involved in mining.  Mining sites are usually remotely located with the possibilities of having hazardous or inaccessible locations. Conveyors are commonly used in carrying raw materials or minerals for processing. The productivity of mining sites depends on the continuity of the mining process, which, in turn, directly depends on the availability of continuously working conveyors. To ensure the continuous work of conveyors, it is essential to monitor the health of the conveyor belts and conveyor motors. Conveyor monitoring equipment not only monitor the health of conveyors but also predict any potential damages or downtime so that actions can be taken beforehand. Also, conveyor monitoring ensures the safety of miners as transporting minerals from hazardous locations may prove injurious or fatal.

“APAC to be largest market for conveyor monitoring during forecast period”

APAC is anticipated to be the fastest-growing region for the conveyor monitoring market due to the technological innovation and adoption of automation technologies in various industries. The APAC region is witnessing a surge in the deployment of conveyor monitoring solutions. China and Australia, being the top mining countries, have been adopting real-time conveyor monitoring systems to increase the operational efficiency and production in the country. Conveyor monitoring solutions help miners to optimize their operating costs by predicting failure of conveyors to achieve high efficiency in production. Australia has the highest number of mining sites and activities. Mining sites in Australia have focused on mining automation that includes the use of conveyor monitoring solutions in those mining sites. Major Australian players such as Fenner Dunlop and Beltscan offer a wide range of products in conveyor monitoring. With Australia being the forerunner in the mining industry, the APAC region holds the largest market share of the conveyor monitoring market.

Beltscan Systems Pty Ltd. (Australia), Yellowtec (Australia), Honeywell International Inc. (US), ContiTech Conveyor Belt Group (Germany),  Fenner Dunlop (Australia), PHOENIX CBS GMBH (Germany), Emerson Electric Co. (US), Bruel & Kjaer (Denmark), SKF (Sweden), and Parker Hannifin Corporation (US) are a few major players operating in the conveyor monitoring market.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Hermetic Packaging Market expected to reach $4.3 billion by 2025

 

According to the new market research report "Hermetic Packaging Market with COVID-19 impact by Configuration (Multilayer Ceramic Packages, Metal Can Packages, Pressed Ceramic Packages), Type (Ceramic-Metal Sealing, Glass-Metal Sealing), Application, Industry, and Region - Global Forecast to 2025", the global hermetic packaging market size is projected to reach USD 4.3 billion by 2025 from USD 3.5 billion in 2020 at a CAGR of 4.3%. Major requirements of safety and absolute reliability in industries, such as electronics, automobile, and aeronautics and space, are contributing to the rising demand for hermetic packaging, and have been propelling the growth of the hermetic packaging market.

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Multilayer ceramic packages to hold the largest size of hermetic packaging market from 2020 to 2025

Multilayer ceramic packages are most suitable for packaging complex electronic circuits, such as microelectromechanical systems (MEMS). They are widely adopted for high-frequency applications such as data communication, wireless communication, and optical communication because they offer better hermeticity than other configurations, and also enable a large number of electrical feedthroughs within very small spaces. Thus, multilayer ceramic packages account for the largest share of the hermetic packaging market.

The market for Ceramic-Metal Sealing (CERTM) is projected to grow at highest CAGR during the forecast period

A ceramic–metal seal is a joined or bonded assembly of ceramic on one side and a metal on the other. Ceramic–metal seals are used in industries that entail high operating temperature, high voltage withstanding, biocompatibility, or special chemical resistance. The aeronautics & space industry has largely adopted CERTM hermetically sealed transistors, as they are thermal shock resistant. This has been a key factor driving the CERTM sealing market.

Hermetic packaging market for military & defense industry to grow at highest CAGR from 2020 to 2025

The hermetic packaging technology is highly trusted and dependable for users in the military & defense industry. This is because the hermetic packaging technology helps in addressing distinctive challenges related to safety and absolute reliability that are inherent in applications such as air surveillance and underwater surveillance. However, the recent outbreak of the COVID-19 pandemic has negatively affected the military defense sector globally. It is expected that countries around the world, especially those that have really poor or inadequate healthcare infrastructure and penetration, are expected to have to spend significantly on social security to cope with the pandemic. If governments of such countries are in questionable financial shape, with limited reserves, inadequate avenues for borrowing, and low liquidity, spending is expected to be met by channeling funds from other high-value budget segments, which include defense budgets. This, in turn, is expected to challenge the growth of the hermetic packaging market in the military & defense industry.

APAC to be the fastest-growing market for hermetic packaging during the forecast period

The hermetic packaging market in APAC is expected to grow at the highest CAGR from 2020 to 2025. Increasing energy needs, emerging economies, and increasing defense spending are some of the factors driving the growth of this market in the region. The rising military capabilities of emerging countries such as China, India, and South Korea are boosting the demand for hermetic packaging for sensitive electronic components. Due to the COVID-19 pandemic, the Asia Pacific region has been significantly affected. The pandemic has led to a significant slowdown in the manufacturing industry. The implementation of lockdowns in several countries has negatively affected the operations of end-use industries such as automotive, military & defense, aeronautics & space, due to which the market for hermetically packaged products is expected slowdown in 2020 in the Asia Pacific.

The key players operating in the hermetic packaging market include SCHOTT (Germany), AMETEK, Inc. (US), Amkor Technology, Inc. (US), Texas Instruments Incorporated (US), Teledyne Technologies (US), Kyocera Corporation (Japan), Materion Corporation (US), Egide (France), Micross Components Inc. (US), and Legacy Technologies Inc. (US).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Interactive Kiosk Market expected to reach $32.8 billion by 2025

 

The report "Interactive Kiosk Market by Offering (Hardware and Software & Services), Type (Bank Kiosks, Self-service Kiosks, and Vending Kiosks), Location (Indoor and Outdoor), Panel Size (17”-32” and Above 32”), Vertical, and Region - Global Forecast to 2025", is expected to grow from USD 26.2 billion in 2020 to USD 32.8 billion by 2025, at a CAGR of 4.6%. The growth of this market is driven by factors such as enhanced shopping experience for customers, lower investment costs than traditional outlets, enhanced applications other than conventional ones, and innovations in touch screen display and glass technology.

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Interactive kiosk market for bank kiosks expected to grow at the highest CAGR during the forecast period

Interactive kiosks are largely used for banking and financial services. The market for bank kiosks is expected to register the highest CAGR during the forecast period. The bank kiosks, through their ability to perform different functions, provide more convenient, flexible, high-performance, point-of-interaction solutions to consumers for their banking activities. The customers can complete standard transactions and get remote assistance for complex transactions through these kiosks.

Panel size above 32” is expected to grow at higher CAGR from 2020 to 2025

The market for above 32” interactive kiosks are expected to grow at a higher CAGR from 2020 to 2025. These large-sized displays are very expensive. Hence, they are primarily used in some niche applications. However, improved product performance and reduced cost are expected to open up new application areas for these displays in the corporate, educational, hospitality, and retail sectors during the forecast period.

APAC expected to grow at highest CAGR during forecast period

The interactive kiosk market is rapidly expanding in APAC. The growth of the market in APAC can also be attributed to the advancements in technology and emergence of new business models. The booming retail sector and emerging infrastructures in the region would further facilitate the growth of the kiosks in the APAC region. The growing popularity of kiosk products, large potential customer base, and technological advancements taking place in countries such as India and China are the factors contributing to the growth of the interactive kiosk market in APAC.

Some of the major players operating in the interactive kiosk market are KIOSK Information Systems (US), Olea Kiosks Inc. (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), NCR Corporation (US), Diebold Nixdorf (US), Embross (Canada), Meridian Kiosks (US), REDYREF Interactive Kiosks (US), lilitab, LLC (US).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Augmented Reality and Virtual Reality Market worth $77.0 billion and $20.9 billion by 2025 Respectively

 

According to the new research report on "Augmented Reality and Virtual Reality Market with COVID-19 Impact Analysis by Offering (Hardware & Software), Device Type (HMD, HUD, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare), and Geography - Global Forecast to 2025", The augmented reality (AR) market is projected to grow from USD 15.3 billion in 2020 to USD 77.0 billion by 2025; it is expected to grow at a CAGR of 38.1% from 2020 to 2025. The virtual reality (VR) market is projected to grow from USD 6.1 billion in 2020 to USD 20.9 billion by 2025; it is expected to grow at a CAGR of 27.9% from 2020 to 2025. The increasing demand for AR devices and applications in healthcare, rising investments in AR market, and growing demand for AR in retail and e-commerce sectors due to COVID-19 are the key factors driving the AR market growth. The availability of affordable VR devices, growing adoption of HMDs in different industries, the advancement of technologies and growing digitization, penetration of HMDs in gaming and entertainment sectors after COVID-19, and high investments in VR market are the key factors driving the VR market growth.

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AR HMDs to lead AR device type market during the forecast period owing to its use in enterprise and healthcare

AR HMDs in the form of smart glasses are expected to lead the market owing to their widespread use in the enterprise sector. Efficiency and workforce management are expected to be the major use cases for HMDs in enterprise and manufacturing applications. The major use cases of AR HMDs in healthcare include pre-hospital medical care, nursing care in clinical environments, and medical treatment in hospitals. For out of hospital care and emergency medical services, HMDs can be used to help casualties in mass accidents and disasters.

Market for gesture tracking devices in VR projected to grow at a higher CAGR during the forecast period

Gesture tracking devices have been an integral part of VR hardware, mainly because these are used for consumer applications. Gaming with gesture-tracking devices provides an enhanced experience of the virtual world to the users. The market for gesture-tracking devices is expected to witness the highest growth in the VR market. Gesture-tracking devices can also be helpful for surgeons during a surgery. During surgical intervention, a surgeon needs to control surgical devices such as X-ray, drill, and endoscope; a contact-free, gesture-based controller can be used by the surgeon, which, in turn, would enable a touchless approach.

APAC to lead the AR VR market during the forecast period

APAC is expected to exhibit strong growth in the next few years owing to the significant contribution of Japan, China, and South Korea in the implementation of AR technology. APAC is expected to lead the VR market by 2025 due to the high demand for VR devices in the region and the emergence of local manufacturers in China, providing VR devices at a low cost. The strong growth of the healthcare application in China and Japan is projected to boost the healthcare market in the APAC region. The gaming industry in this region has witnessed strong growth and will act as a driver for the growth of the AR market in the region.

Major vendors in the augmented reality and virtual reality market include Google (US), Sony (Japan), Samsung Electronics (South Korea), Microsoft (US), HTC (Taiwan), Oculus (US), PTC (US), Seiko Epson (Japan), Lenovo (China), Wikitude (Austria), Magic Leap (US), Blippar (UK), Upskill (US), MAXST (South Korea), EON Reality (US), Vuzix (US), CyberGlove Systems (US), Leap Motion (US), and Sixense Enterprises (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the augmented reality and virtual reality market.

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