According to the new market research report on the "Digital Signage Market
by Offering (Hardware (Displays, Media Players, Projectors), Software,
Services), Product, Application, Vertical (Retail, Transportation &
Public Places, Sports & Entertainment, Education), and Geography -
Global Forecast to 2024", The digital signage market is
expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by
2024, at a CAGR of 7.3%. Growing technological advancements in display
products, increasing adoption of digital signage products in commercial
vertical, rising demand for 4K & 8K displays, and increasing
infrastructural developments in emerging countries are the major driving
factors for the market’s growth during the forecast period.
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• Download Informational PDF Brochure :-
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=513
Browse 63 market data Tables and 56 Figures spread through 190 Pages and in-depth TOC on "Digital Signage Market"
Key players
in the market include Samsung Electronics (South Korea), NEC Corp.
(Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard
Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan),
BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala
(US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky
Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D
(US), Daktronics (US), Christie Digital Systems (US), Intuiface
(France), and BenQ (Taiwan).
Growing smart signage applications, increasing retail space worldwide, rising demand for context-aware signage, and increasing transition of traditional stores to smart stores in the retail vertical expected to offer high growth opportunities in the near future.
Growing smart signage applications, increasing retail space worldwide, rising demand for context-aware signage, and increasing transition of traditional stores to smart stores in the retail vertical expected to offer high growth opportunities in the near future.
Software to witness highest growth rate for digital signage market during the forecast period
The
current and future markets would be greatly driven by software than
hardware. The increased innovation in the field of software adds to
technological advancement and ease of use in digital signage solution.
The estimated growth rate of the digital signage market for software is
higher than hardware; hardware devices are not frequently purchased
because they have a long operational life. The market for software is
growing at a higher pace as software licenses need to be purchased and
upgraded at regular intervals.
Commercial vertical is expected to dominate digital signage market (in terms of share) during the forecast period
The
commercial vertical of digital signage comprises retail; corporate and
broadcast; healthcare; hospitality; and government, command and control
centers with applications across hotels, hospitals, quick service
restaurants (QSRs), and malls, among others. Digital signage helps
attract a large group of customers through effective advertising and
promotion . The growth of the commercial vertical is attributed to the
rising adoption of digital signage products for advertising and content
delivery to increase the customer base and enhance consumer
satisfaction.
“Transportation and public places industry to witness highest CAGR during forecast period”
Transportation
signage systems are typically integrated with different technologies
such as databases that can maintain travel schedules and reservation
information on a real-time basis. The transportation vertical requires
large screen display devices at public places such as railway stations,
airports, and highways. Large screen displays show information in a more
effective way than conventional signage boards. Railway stations and
airports require large display panels to communicate with passengers.
The new displays have highly attractive features such as live video
streaming and high brightness while interacting with customers or
passengers. Digital signage provides travelers with vital information
regarding schedules and timings of arrivals and departures of trains and
flights. Timely updates, along with proper information regarding
schedules and timings of transport facilities, help enhance the customer
experience, which is a major driving force for the growth of this
market for transportation.
North America accounted for the largest share of the digital signage market
North
America is considered to be the strongest market for digital signage.
North America, being technologically advanced and developed, is a
pioneer market for the cutting-edge technology used in the advertisement
vertical including digital signage and smart signage. The digital
signage market in North America is driven by various factors such as the
high standard of living of customers and the need for accuracy and
efficiency in retail services. North America accounted for the largest
share of the global digital signage market. This is mainly due to the
growing awareness regarding the benefits of digital signage and the
increasing demand for commercial displays.
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