Augmented Reality (AR) and Virtual Reality (VR) Market worth 60.55 Billion USD and 34.08 Billion USD by 2023

According to the new research report on "Augmented Reality and Virtual Reality Market by Offering (Hardware & Software), Device Type (HMD, HUD, Handheld Device, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare, Automotive), and Geography - Global Forecast to 2023", the augmented reality (AR) and virtual reality (VR) market, the AR market is expected to grow from USD 11.14 Billion in 2018 to USD 60.55 Billion by 2023, at a CAGR of 40.29% between 2018 and 2023, whereas the VR market is expected to grow from USD 7.90 Billion in 2018 to USD 34.08 Billion by 2023, at a CAGR of 33.95% between 2018 and 2023. The increasing demand for AR devices in healthcare, growing demand for AR in retail and e-commerce, and rising investment in the augmented reality market are the major drivers for the augmented reality market. The high penetration of head-mounted displays in gaming and entertainment, huge investments in the VR market, advancement of technology and digitization, and availability of affordable VR devices are the major drivers of the VR market.

                                    
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Head-up displays to witness high growth in the AR market during the forecast period

Head-up displays (HUDs) for the augmentation of images are presently used in automotive, and aerospace & defense sectors for training purposes; the AR market for HUDs is still in the developing phase and is likely to commercialize in the near future. The AR HUDs are likely to be used mainly for navigation in airplanes and automotive. The information such as the roadmap and the speed along with the other necessary details in the line of sight would be displayed at the windscreens and would help the driver to drive safely. The use of head-up displays for applications such as automotive, and aerospace & defense would help the market to grow at a higher rate.

Consumer application to lead the augmented reality and virtual reality market

The consumer application has been studied on the basis of gaming, sports, and entertainment sections. The augmented reality market has witnessed a high growth and leads the market owing to its use in apps. The AR gaming apps have seen widespread adoption in the last 2 years and are expected to be the major drivers for the growth of the augmented reality market. However, the consumer application leads the VR market due to the high demand for HMDs in gaming and entertainment.

APAC expected to hold a major share of the augmented reality and virtual reality market during the forecast period

APAC comprises China, Japan, India, South Korea, and Rest of APAC. Being an emerging economy, APAC is witnessing major changes in the adoption of new technologies and advancements. Owing to a large number of display panel manufacturers in the region, APAC witnesses an increasing adoption of latest technologies. The rising investments in commercial and defense applications and its security applications would also boost the growth of the AR and VR market in this region. Also, the growing healthcare and automotive market in Japan would drive the growth of AR technology.

Major players in the augmented reality and virtual reality market are Sony (Japan), Oculus (US), Samsung (South Korea), Google (US), PTC (US), HTC (Taiwan), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara, (US), Blippar (UK), Osterhout Design Group (US), Magic Leap (US), Upskill (US), Continental (Germany), Visteon (US), Eon Reality (US), and Vuzix (US).

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Thin-Film Encapsulation (TFE) Market worth 101.1 Million USD by 2023

According to the new market research report "Thin-Film Encapsulation (TFE) Market by Application (OLED Display, Lighting, Thin-Film Photovoltaics), Deposition Technology (Inorganic Layers (PECVD, ALD) and Organic Layers (Inkjet Printing and VTE)), and Geography - Global Forecast to 2023", The thin-film encapsulation market for materialsis expected to grow from USD 31.7 Million in 2018 to USD 101.1 Million by 2023, at a CAGR of 26.1% between 2018 and 2023.

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The thin-film encapsulation  market for materialscovers  the thin-film organic and inorganic barriers used at the manufacturing level of  flexible OLED displays, flexible OLED lighting, thin-film photovoltaics, and  other products. The need for thin-film barriers in flexible and organic devices,  trend of thin-film encapsulation using inkjet  printing technology, and rapid adoption of flexible OLED displays for smartphones  and smart wearables significantly drive the market growth. The growing  investments in the OLED technology and manufacturing facilities and rising  adoption of thin-film solar cells are likely to provide lucrative opportunities  for the market players in the near future.

Rising demand for flexible OLED displays and flexible OLED lighting solutions is driving the growth of thin-film encapsulation market for materials

OLED displays accounted for the largest share of the thin-film encapsulation market for materials, in terms of value, in 2017. Samsung SDI and LG Chem develop thin-film encapsulation materials for flexible OLED displays. These companies are also working with thin-film encapsulation equipment suppliers, such as Kateeva and Applied Materials. The thin-film encapsulation market for materials in OLED lighting applications is expected to grow at the highest CAGR of 31.8% during the forecast period.

APAC is expected to hold the largest market share between 2018 and 2023

APAC accounted for the largest share of the thin-film encapsulation market for materials in 2017. Major display panel and brand product manufacturers are based in China, Japan, Taiwan, South Korea, and Hong Kong. South Korea witnessed the highest demand for thin-film encapsulation materials in 2017 owing to presence of industry leaders such as Samsung and LG Display in the country. Further, the demand for thin-film encapsulation materials from China is expected to increase rapidly during 2018–2023 as various Chinese players, such as BOE Technology and CSOT, are planning to construct facilities to manufacture flexible OLED panels.

The leading suppliers of thin-film encapsulation equipment and materials in the market are Samsung SDI (Novaled) (South Korea), LG Chem (South Korea), Universal Display Corp. (UDC) (US), Applied Materials (US), 3M (US), Veeco Instruments (US), Kateeva (US), Toray Industries (Japan), BASF (Rolic) (Germany), Meyer Burger (Switzerland), Aixtron (Germany), Bystronic Glass (Germany), AMS Technologies (Germany), and Angstrom Engineering (Canada). Key innovators profiled in this report include Beneq (Finland), Encapsulix (France), Lotus Applied Technology (US), Vitriflex (US), and Picodeon (Finland).

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Digital Textile Printing Market worth 2.31 Billion USD by 2023

According to the new market research report on the "Digital Textile Printing Market by Printing Process (Roll to Roll, DTG), Ink Type (Sublimation, Pigment, Reactive, Acid), Application (Textile & Decor, Industrial, Soft Signage, Direct to Garment), and Geography - Global Forecast to 2023", this market is expected to be worth USD 2.31 Billion by 2023 from USD 1.76 Billion in 2018, at a CAGR of 5.59% between 2018 and 2023. The major factors driving the growth of the digital textile printing industry include the growing demand for sustainable printing; increasing demand for digital textile printing in the garment and advertising industries; shortening lifespan and faster adaptability of fashion designs; development of new technologies in the textile industry; reduced per unit cost of printing with digital printers, and growth of the e-commerce industry.

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Roll to Roll printing process expected to hold largest market share by 2023

The roll to roll printing process is expected to hold the largest share of the digital textile printing market during the forecast period. Currently, the roll to roll printing process accounts for more than two-thirds of the digital textile printing market and is majorly used in textile & decor, soft signage, and industrial applications. The major applications in textile & decor are home textile, upholstery, linens, drapery, scarves, ties, bags, sportswear, footwear, clothes, interior decor, etc. Applications in the soft signage and industrial segments include carpets, posters, banners, flags, vehicle wrapping, wallpaper, building material, POS display, etc.

Direct to Garment application to grow at highest rate during forecast period

The direct to garment application is estimated to register the highest CAGR during the forecast period. Fast moving fashion cycles, cost advantage on short run cycles, creative designs, quick time to market for new trends, reduced wastage, and low power consumption are some of the major factors which will drive the market for direct to garment applications. According to industry experts, the future of fashion is all about customization. Consumers choose to wear the shape, size, prints, and colors that best suit them. The fashion industry is going through an evolution regarding how it gets products from the runway during a fashion week to stores and ultimately customers’ wardrobes quicker than ever. This has led to a shift in the entire production timeline.

Europe likely to hold largest share of digital textile printing market during forecast period

Europe is expected to hold the largest share of the digital textile printing market during the forecast period owing to the economic recovery and increased growth in the printing industry. Digital textile printers are increasingly being deployed in Europe to meet the need for faster turnaround times, shorter runs, and more variable data printing with high quality. The use of digital textile printers in the fashion industry is another factor driving the growth of this market in this region.

The report also profiles the most promising players in the digital textile printing market. The competitive landscape of the market presents an interesting picture of the strategies adopted by a large number of players. The key players in this industry are Aeoon Technologies GmbH (Austria), ATPColor Srl (Italy), Bordeaux Digital PrintInk Ltd. (Israel), Durst Phototechnik AG (Italy), Hollanders Printing Systems B.V. (Netherlands), Kornit Digital (Israel), SPGPrints B.V. (Netherlands), Brother International Corporation (Japan), Colorjet Group (India), d.gen Inc. (South Korea), Konica Minolta, Inc. (Japan), Mimaki Engineering Co., Ltd. (Japan), Mutoh Holdings Co. Ltd. (Japan), Ricoh Company Ltd (Japan), Roland DG Corporation (Japan), Seiko Epson Corporation (Japan), DuPont (US), Electronics For Imaging, Inc. (US), and Huntsman International LLC (US).

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Top Robotics Market worth 98.91 Billion USD by 2023

According to the new market research report "Top Robotics Market by Top Industrial Robotics (Articulated, SCARA, Cartesian, Parallel, and Collaborative), Top Service Robotics (Logistics, Domestic, Medical, Field, and Defense, Rescue, & Security) - Global Forecast to 2023", The top industrial robotics market is expected to grow from USD 44.02 Billion in 2018 to USD 69.14 Billion by 2023, at a CAGR of 9.45% during the forecast period; the top service robotics market is expected to grow from USD 11.27 Billion in 2018 to USD 29.76 Billion by 2023, at a CAGR of 21.44% during the forecast period.The growth of the top robotics market is driven by factors such increasing demand for service robots from medical and healthcare sectors, and growing investments for automation in various industries.

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Articulated robots to capture the largest share of the top industrial robotics market in 2018

Articulated robots are expected to hold the largest share of the top industrial robotics market in 2018 owing to increased payload capacity, work envelope, reliability, and speed, articulated robots are used in several applications, including welding, painting, assembly, packaging, palletizing, depalletizing, machine tending, sealing, gluing, cutting, cleaning, deburring, die casting, grinding, polishing, material handling, case packing, pick and place, pre-machining, and press brake tending.

Top industrial robotics market for metal and machinery industry to grow at a high rate during the forecast period

The metals and machinery industry has been among the versatile industries for automation solutions. It performs several functions ranging from small details to higher performance in complex tasks. With growing demand for machines in industries, such as agriculture, packaging, and manufacturing, for various applications, the top industrial robots market for the metals and machinery industry is expected to grow at a high rate during the forecast period.

APAC to hold the largest share of the top service robotics market during the forecast period

Among the 4 regions considered (North America, Europe, APAC, and RoW) in the report, APAC is expected to hold the largest share of the top service robotics market during the forecast period (2018–2023). Adoption of service robots by countries such as China, India, Japan, and South Korea for a myriad of personal and professional applications contribute to the growth of the top service robotics market in APAC. Also, the rising demand for mobile service robots, such as autonomous ground vehicles (AGVs) and logistic robots, for logistic stock management application is driving the growth of the market in this region.

The top industrial robotics market is currently dominated by players such as FANUC (Japan), ABB (Switzerland), Yaskawa (Japan), KUKA (Germany), and Mitsubishi (Japan). CMA Robotics S.p.A. (Italy), Robert Bosch GmbH (Germany), Anhui Efort Intelligent Equipment (China), Precise Automation, Inc. (US), Rethink Robotics (US), and F&P Robotics AG (Switzerland) are some of the emerging players in the top industrial robotics market. The top service robotics market is currently dominated by players such as Northrop Grumman (US), iRobot (US), DJI (China), Intuitive Surgical (US), and Honda Motor (Japan). Samsung Electronics (South Korea), GeckoSystems (US), DeLaval (Sweden), and Kongsberg Maritime (Norway) are some of the emerging players in the top service robotics market.

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Artificial Intelligence Market worth 190.61 Billion USD by 2025

According to the latest market research report "Artificial Intelligence Market by Offering (Hardware, Software, Services), Technology (Machine Learning, Natural Language Processing, Context-Aware Computing, Computer Vision), End-User Industry, and Geography - Global Forecast to 2025", The artificial intelligence market is expected to grow from USD 21.46 Billion in 2018 to USD 190.61 Billion by 2025, at a CAGR of 36.62% between 2018 and 2025. Major drivers for the market are growing big data, the increasing adoption of cloud-based applications and services, and increasing demand for intelligent virtual assistants. The major restraint for the market is the limited number of AI technology experts.

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Artificial intelligence market for services to grow at highest CAGR during forecast period

The market for services is expected to grow at the highest CAGR between 2018 and 2025. The adoption of AI is rapidly increasing in various applications. As AI is a complex technology requiring the implementation of sophisticated algorithms, AI-based systems require deployment and integration, and support and maintenance services. Also, most companies that manufacture and develop AI-based systems and related software provide both online and offline support, depending on the application.

Artificial intelligence market for manufacturing end-user industry to grow at highest CAGR during forecast period

Of all the end-use industries, the market for manufacturing is expected to grow at the highest CAGR during the forecast period. Increasing data volume derived from the manufacturing value chain has led to the involvement of AI-enabled data analytics in the manufacturing sector. In addition, several industry initiatives, such as Industry 4.0, a connected manufacturing initiative by the Government of Germany, have proliferated the growth of AI-enabled devices in manufacturing.

North America to hold largest market share, and market in APAC to witness highest growth

North America is expected to hold the largest share of the artificial intelligence market between 2018 and 2025. North America, being technologically advanced, is a leader in the market. It is the early adopter of the latest technologies; moreover, awareness about the benefits of artificial intelligence is high in the region. In addition, the presence of prominent AI technology providers, such as IBM (US), Google (US), Microsoft (US), NVIDIA (US), Intel (US), Facebook (US), MetaMind (US), Tute Genomics (US), and AWS (US), is complementing the growth of the market in this region.

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The artificial intelligence market in APAC is expected to grow at the highest CAGR during the forecast period. The increasing adoption of deep learning and NLP technologies in finance, agriculture, marketing, and law applications is driving the market in APAC.

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Artificial Intelligence Chipsets Market worth 59.26 Billion USD by 2025

According to the latest market research report "Artificial Intelligence Chipsets Market by Technology (Machine Learning, Natural Language Processing, Context-Aware Computing, Computer Vision), Hardware (Processor, Memory, Network), End-User Industry, and Geography - Global Forecast to 2025", the overall artificial intelligence (chipsets) market is estimated to be valued at USD 7.06 Billion in 2018 and is expected to be worth USD 59.26 Billion by 2025, growing at a CAGR of 35.5% from 2018 to 2025. The availability of big data, coupled with AI algorithms for an extensive range of application areas, is fueling the growth of the AI (chipsets) market. Increased productivity and improved customer satisfaction are the other key factors driving this market.

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Machine learning to hold largest market share from 2018 to 2025

Machine learning is expected to hold the largest share of the AI (chipsets) market from 2018 to 2025. Machine learning enables systems to automatically improve their performance with experience. ML aims to develop a computer program/algorithm that can access data and use it to train itself with no human intervention. Machine learning’s ability to collect and handle big data, and its applications in real-time speech translation, autonomous robots, and facial analysis are fueling its growth.

AI (chipsets) market for memory to grow at highest CAGR from 2018 to 2025

The AI (chipsets) market for memory is expected to grow at the highest CAGR during the forecast period. Increasing demand for memory to run large and complex AI algorithms based on AI technologies such as machine learning, computer vision, and predictive analytics is driving the growth of memory devices. In addition, high-bandwidth memory is being developed and deployed for AI applications, independent of its computing architecture.

Marketing to account for largest market size among other end-user industries between 2018 and 2025

The AI (chipsets) market is currently led by the marketing end-user industry. This is attributed to the increasing use of AI for performance improvement of marketing campaigns through better decision-making and offering personalized content to the target markets. Search advertising, social media advertising, and sales and marketing automation are the major applications of AI in marketing.

North America to lead AI (chipsets) market in terms of market size

North America held the largest share of the AI (chipsets) market in 2017. The increasing adoption of AI technology in various end-user industries, such as healthcare, manufacturing, automotive, agriculture, retail, marketing, law, and fintech, and strong presence of industry giants and emerging AI companies in the region are the key factors supporting the growth of the AI (chipsets) market in North America.

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Companies that are profiled in this report are NVIDIA (US), Intel (US), Xilinx (US), Samsung Electronics (South Korea), Micron Technology (US), Qualcomm Technologies (US), IBM (US), Google (US), Microsoft (US), and AWS (US). Some of the key start-ups included in this report are Graphcore (UK), Wave Computing (US), Mythic (US), Adapteva (US), and Koniku (US).

About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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The smart home market in APAC is expected to grow at a high rate between 2017 and 2023.

The smart home market in APAC is expected to grow at a high rate between 2017 and 2023, owing to the rising number of new residential projects and the increasing initiatives to strengthen the building infrastructure in the region. The presence of a huge end-user base in advanced economies such as Japan and South Korea and the growing demand for energy management systems are also expected to fuel the growth of the smart home market in this region.

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The major companies operating in the smart home market include Siemens AG (Germany), United Technologies Corporation (US), General Electric Company (US), Schneider Electric (France), Honeywell International, Inc.  (US), Ingersoll-Rand PLC (Ireland), Johnson Controls, Inc.  (US), ABB Ltd.  (Switzerland), Legrand S.A. (France), Samsung Electronics Co., Ltd. (South Korea), Acuity Brands, Inc. (US),  Lutron Electronics Co. Inc. (US), and Leviton Manufacturing Company, Inc. (US).

The market for smart homes was valued at USD 54.97 Billion in 2016 and is expected to grow at a CAGR of 13.61% between 2017 and 2023. The key drivers contributing to the growth of this market include significant advancements in the IoT market; increasing need of the consumer for convenience, safety, and security; and rising need for energy saving and low carbon emission-oriented solutions.

The smart home market, on the basis of product, has been segmented into lighting control, security & access control, HVAC control, entertainment & other controls, home healthcare, smart kitchen, and home appliances. Lighting control held the largest share of the smart home in 2016. The growth of this market can be attributed to the capability of lighting control to reduce electricity consumption in homes as the sensors adjust the intensity of artificial light according to the intensity of natural light. Entertainment has become an important part of life as it provides relaxation and rejuvenation. The most important feature of entertainment control is the ability to integrate multi-room entertainment systems. The major controls used to control and regulate the entertainment systems in smart homes are audio, volume, and multimedia room controls.

The growth of the market for audio, volume, & multimedia room controls is driven by the convenience offered by these controls for managing as well controlling the entertainment systems within a house. The advancements in wireless communication technologies is a major factor boosting the growth of the market for home theater system controls, thereby driving the overall market for entertainment controls.

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North America held the largest share of the global smart home market in 2016, owing to the factors such as increasing demand for reliable home energy management systems, enhanced home security levels, and growing popularity of integration of smart devices such as tablets and smartphones in smart home solutions. The smart home in Asia Pacific is expected to grow at the highest rate during the forecast period. actors such as the strong economic growth, increasing population and improving standards of living, and rapid urbanization leading to a sophisticated infrastructure are driving the growth of the market in this region.

South Korea held the largest size of the smart home in APAC in 2016. However, with the growth of the smart home industry and large-scale implementation of smart home system hardware and software solutions in China and Japan, the market in these countries is expected to grow at a higher rate than the market in South Korea during the forecast period. APAC is considered as a huge market for smart homes because of the considerable rate of implementation of various products such as lighting controls and HVAC controls in the region.

Several smart home products have reached their maturity stage in certain regions. Most of the residents in regions such as Europe and North America have been using smart thermostats, smart meters, HVAC controls, and lighting controls for a long time. As the switching cost of these products is high, consumers do not replace them soon after installation. This acts as a restraint for the market growth.

This company is also focusing on strategic partnerships, collaborations, and product launches to grow in the market. It is also attempting to increase its sales and operations in developing economies such as China and India. Moreover, the company is concentrating on enhancing its product portfolio by actively engaging with customers to design and offer innovative products according to their requirements. All these efforts would help the company sustain its competitive position in the market in the near future